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CNN International Creates Digital Production Unit In Reorg, Taking Back Control Of Content
CNN Worldwide announced it is embarking on a massive reorg effort to take back control of the content it broadcasts and publishes. It is creating a London-based digital production unit to produce and feed content to CNN’s alternative distribution platforms including VOD and IPTV services, its website CNN.com, and CNN Mobile. CNN International’s EVP and MD Tony Maddox said the move was all about owning the content, giving them the power to move more quickly into developing new business…