forest signals

Thanks to rising online viewership and the nature of broadband audience agreements with advertisers, the major TV networks have a lot more advertising to sell for their streaming programming, TVWeek reports. The situation highlights a major difference in the economics of TV and online advertising: On TV, if a show attracts more viewers than promised, advertisers essentially get “free” exposure on top of what they paid for, as deals cover specific episode dates and times. But online, a…