forest signals

NBC Universal (NYSE: GE) will get an infusion of audience data—and possibly some ad revenues—from TiVo. The deal, which starts Jan. 1, gives NBCU’s 14 networks and 10 owned-and-operated stations access to details including income, age, ethnicity and marital status. NBCU’s nets are the first to sign on to TiVo’s second-by-second audience measurement program, Stop//Watch.

As part of the agreement, NBCU and its TV properties can sell the DVR operator’s interactive ad tags to advertisers….