Nov
29th
Thu
29th
@ IAB Forum: CBS' Poltrack: The Search For The Perfect, All-Encompassing Metric Is Over
It’s time to stop the quest for the all-in-one perfect data point. At least, that was the general consensus at an afternoon panel at the IAB Audience Measurement Leadership Forum in New York. David Poltrack, chief research officer, CBS (NYSE: CBS) Inc, president, CBS Vision, noted that 10 years ago, there was a strong effort by many media companies to find the internet version of the Gross Ratings Point: “That was a mistake and we have to learn from those errors. It’s time to stop the…
