forest signals

Almost as bad as the user-generated video flooding the Web is the professionally generated stuff. Newspapers are thrusting nebbishy, ill-spoken print journalists in front of the camera. And why? Not because readers are eager to watch this stuff. It’s because advertisers are falling over themselves to pay for it. According to numbers gathered by WebVideoReport, the Wall Street Journal charges a $90 CPM, or cost per thousand viewers, for the 15 second prerolls which play before its…