forest signals

Much of the ad industry is trying to figure out what to make of Google (NSDQ: GOOG). The “frenemy” description WPP Group CEO Martin Sorrell has used to describe the search giant’s perceived “encroachment” into advertising has largely been accepted throughout the industry. And this past fall, when Google hired creative veteran Andy Berndt to lead the internet company’s new marketing unit, Google Creative Lab, many traditional agency heads viewed it as another sign that Google was…