Feb
8th
Fri
8th
Jupiter: $768M in Video Ads, Latent Demand for TV Shows
JupiterResearch, which predicts online video advertising in the U.S. will reach $768 million in 2008 (that part is apparently from an older report, but I hadn’t seen it reported anywhere yet), said this week that there is latent demand among early adopters for full-length, ad-supported television shows online.
The research focused on shows that are currently broadcasting, rather than classics. It found that 10 percent of online consumers have watched full-length shows online in…
