Feb
13th
Wed
13th
MTV digital strategy includes web ‘assembly line’
Over the last year, MTV Networks has created 32 websites, most of which are connected to on-air programming such as Indecision 2008 and Jackass World. The idea is to create a type of assembly line for Web sites, according to MTV’s Jeff Yapp. Explains News.com, “Those sites that find an audience will continue to be nurtured and those that don’t will be stripped down and ‘reskinned,’ or refitted for the next experiment. The company also doesn’t plan to spend wildly in promoting the sites….